Data Retention Policy
1. Purpose of the Policy
This policy exists to:
- Comply with data protection regulations like GDPR, CCPA, or other local laws.
- Safeguard customer data against misuse or breaches.
- Define retention periods for different types of data.
2. Types of Data Collected
- Customer Data: Names, email addresses, phone numbers, billing/shipping addresses.
- Payment Information: Credit card details, transaction history (via a secure payment processor).
- Behavioral Data: Browsing history, preferences, and marketing interactions.
- Transactional Data: Orders, invoices, and refunds.
- Support Data: Customer inquiries and feedback.
3. Legal and Regulatory Compliance
- Data deletion rights (e.g., the right to erasure under GDPR).
- Retention exceptions (e.g., for legal or tax purposes).
4. Data Deletion and Disposal
Processes for securely deleting or anonymizing data:
- Use tools and procedures to ensure data cannot be recovered (e.g., secure erasure, shredding physical documents).
5. Security Measures
Retained data is protected by:
- Encryption, access controls, and regular audits.
- Compliance with PCI DSS for payment information.
6. User Rights
Users have the right to:
- Access, correct, or delete their data.
- Request deletion of their data through a defined process.
7. Responsibilities
Roles for implementing and maintaining the policy:
- Data Protection Officer, IT team, and others as necessary.
- Review and update the policy regularly.
8. Exceptions
Defined exceptions to retention rules, such as data needed for legal disputes or tax audits.
9. Policy Updates
The policy is reviewed and updated [annually or in response to regulatory changes].
Example Retention Periods
| Data Type |
Retention Period |
Reason |
| Customer profiles |
3 years after inactivity |
Marketing and business needs |
| Transactional records |
7 years |
Tax and legal compliance |
| Payment data |
Not stored directly |
Use of third-party secure processors |
| Marketing preferences |
Until user unsubscribes |
User consent |
| Support tickets |
1 year after resolution |
Service improvement |
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